Trainline
The challenge
Searching for a Campaigns Operations Manager for their 'TOC Team' (Train Operator Consultancy), Trainline required a tricky hybrid skillset which comprised of marketing automation platform development and solutions architecture knowledge, combined with business acumen and line management experience.
The solution
Trainline turned to Bodhi on an exclusive basis in order to utialise our network of performance marketing professionals with automation experience. Bodhi presented 5 suitable candidates within our immediate network who were interviewed and an offer was accepted within 1 month.
Bodhi consultant, Alex Wright
"I researched and expanded on Bodhi’s talent maps to identify potential candidates. We agreed which transferable skills and marketing automation platforms would be appropriate to consider, with a view of cross training to Adobe Campaign and Braze platforms. We identified what the candidate profile should include and established a strong employee value proposition. By selling the opportunity I was able to attract passive candidates and presented a shortlist of 5 stong candidates for interview."
The outcome
Because of the success and outstanding solution from Bodhi, Trainline.com retained Bodhi Resourcing on an exclusive basis and, within 3 months had successfully hired:
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TOC Team – CRM Operations Manager
CRM Team CRM Operations Manager
Senior CRM Marketing Manager
Senior Campaign Manager (FTC)
Senior CRM Executive
CRM Developer
CRM Consultant – Braze Implementation Specialist (Contract)
CRM Operations Manager – Adobe Campaign – Braze Migration (Contract)
Ad Ops Implementation Specialist (Contract – FTC)
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Traininline.com were able to start their Global scaling with a full CRM marketing team. The Technical Operations Team were able to ensure they fully supported the daily upkeep and development of the Adobe Campaign Implementation and they were also able to implement a new Ad-Tech Server Stack for the Programmatic Team.